As coaches and consultants, you pour a lot of heart and energy into your live events. And while it’s great to include recordings as part of your coaching packages, there’s a real opportunity to get even more out of those recordings — not just in terms of content, but revenue, too.
So, if you’re looking for ways to take your event recordings to the next level and unlock new streams of income, you’re in the right place. Here are 7 straightforward ways to turn your event content into a powerful revenue engine.
1. Sell Event Recording Access as a Standalone Product
Not everyone can make it to your live event, no matter how amazing it is. But that doesn’t mean they wouldn’t love access to the recordings! Consider offering event access as a one-time purchase. This allows people who missed it, or those who want to revisit the content, to buy the recordings separately. It’s an easy way to generate more income without asking for extra effort on your part.
Pro tip: Offer a “limited time” price after the event, so people feel the urgency to grab the content while it’s still fresh.
2. Repackage Your Recordings into an Online Course or Workshop
Take it a step further and turn your event recordings into an online course or workshop series. By chunking up the content into smaller, digestible pieces, you can offer a structured learning path that’s easier for people to follow. You can even add bonus content like worksheets, templates, or extra Q&A sessions to make the course feel even more valuable.
Pro tip: You can charge a higher price for a complete course than you would for individual event access, and this format makes the content more appealing for those seeking a more in-depth experience.
3. Launch a Subscription Model for Ongoing Access
This one’s a game-changer for creating consistent, predictable revenue. Think of it as a Netflix for your content. Offer clients ongoing access to all your event recordings (past and future) as part of a subscription. They’ll always have new content to dig into, and you’ll have a steady stream of income to count on.
Pro tip: To sweeten the deal, you can offer exclusive content, like live Q&A sessions, webinars, or access to special bonus materials, for those who subscribe.
4. Create VIP Access with Extra Bonuses
For your most dedicated clients, VIP access to your event recordings can be a big win. You can offer special “VIP” versions that include extra perks, such as behind-the-scenes footage, extended Q&A sessions, or personalized feedback. This gives your loyal followers something they can’t get anywhere else, and they’ll be happy to pay a premium for that added value.
Pro tip: You can bundle VIP access with other services like one-on-one coaching or group calls to create a high-value offering.
5.Package Recordings for Corporate Training
Your content isn’t just valuable for individuals. Many businesses are looking for ways to train and develop their teams. Consider offering your event recordings as part of a corporate training package. This opens up a whole new market for your content and lets you generate revenue by working with companies looking to upskill their employees.
Pro tip: Reach out to HR or learning and development teams at businesses that could benefit from your expertise. You might be surprised by how many are willing to invest in high-quality training for their staff.
6. Bundle Recordings for Discounted Sales
People love a good deal — and you can take advantage of that by bundling several event recordings together. Offering these bundles at a discounted price encourages people to buy more content upfront, while also making it easier for you to sell your older recordings that may not have been picked up individually.
Pro tip: Group recordings into themed bundles (like “Leadership Mastery” or “Sales Success”) that address specific pain points, making it easier for your audience to choose what fits their needs best.
7. Monetize with Affiliate Marketing and Sponsorships
If you work with partners or sponsors, you can monetize your event recordings by incorporating affiliate marketing or sponsorships. You can promote relevant products or services in your event content or even offer sponsor shoutouts during your recordings. This gives sponsors exposure and allows you to earn additional revenue.
Pro tip: If you’re promoting affiliate products or services, make sure they align with your audience’s interests so the recommendations feel natural and valuable, not forced.
Wrapping It Up
Your event recordings don’t just have to live in a vault after the event is over. With a little creativity, you can turn them into valuable assets that work for you long after the event ends.