The Coach’s Content Advantage:

As a coach or consultant, your events and workshops are packed with insights, strategies, and frameworks your audience craves. Recordings offer attendees (and potential new clients!) the chance to:

• Deepen Learning: Not everyone absorbs everything live. Recordings allow attendees to revisit key concepts and solidify their understanding.
• Catch Up On Any Missed Sessions: Offer recordings to those who couldn’t attend the entire workshop, expanding your reach.
• Experience Your Expertise: Share select recordings as free content to give attendees a taste of your coaching style and the valuable insights you deliver. This can spark their interest, establish you as a trusted resource, and ultimately lead them to consider your paid coaching services.

Here are some creative ways to turn those workshop recordings into cold, hard cash:

1. Paid Access – Multiple Options:

• Sell Individual Recordings: Let attendees purchase access to specific sessions they found most valuable.
• Themed Bundles: Group thematically-linked recordings at a discounted rate, offering a comprehensive learning package.
• Subscription Model: Create a “Coaching Vault” with access to a library of past workshop recordings for a monthly or annual fee.

2. Upsell During Enrollment:

• Premium Package with Recordings: Offer workshop recordings as a bonus for VIP attendees, increasing the perceived value of your premium offering.
• Post-Workshop Purchase Option: Allow attendees to easily purchase recordings of sessions they missed or want to revisit after the event.

3. Content Marketing with Paid Perks:

• Free Teasers: Offer bite-sized, free previews of workshop recordings to pique viewers’ interest and entice them to purchase the full version.
• Exclusive Bonuses: Add value with downloadable resources, bonus coaching calls, or speaker Q&A sessions bundled with paid recordings.

4. Leverage Your Platform:

• Sell Directly from Your Website: Create a dedicated page showcasing workshop recordings and their benefits, with a seamless purchase option.
• Partner with Online Platforms: Make it easy for viewers to purchase, download, and watch recordings. Utilize a user-friendly platform like Vimeo or Wistia to host and sell your recordings with built-in ecommerce features.

Maximizing Your Recording Revenue:

• Pro Production Matters: Invest in high-quality audio and video equipment for a professional viewing experience. You can’t overstate the importance of crystal-clear recordings. Consider partnering with a professional AV company like Summit Event Productions. Our expertise ensures your workshop looks and sounds its best by utilizing multiple camera angles and high quality audio equipment, maximizing the impact of your content and the value you deliver to your audience.
• Targeted Marketing: Highlight the specific benefits of your recordings. Focus on key takeaways attendees might have missed or want to revisit. Emphasize the expertise of the workshop speakers. Promote the convenience of having this valuable content readily available.

By implementing these strategies, you can transform your workshop recordings from forgotten assets into a powerful revenue stream. Remember, your knowledge is valuable – repurpose it effectively to keep your clients engaged and your coaching business flourishing!