When it comes to live events, setting up your event space strategically can make a
huge difference in creating a successful experience for attendees, organizers, and
sponsors alike. A well-thought-out layout not only ensures smooth event flow but also
maximizes the value sponsors receive, which is crucial since sponsors play a significant
role in offsetting event costs.
One often overlooked element in event planning is the placement of sponsor areas.
Sponsors thrive on visibility and foot traffic— after all, it’s what justifies their investment.
Here are some proven strategies to ensure sponsors get the attention they need while
enhancing the overall experience for attendees.
1. Create a Separate Sponsor Area
Rather than scattering sponsor tables throughout the main event space, consider
creating a dedicated sponsor area. A prime location for this is the lobby or entrance
area where attendees first arrive. By making it a required pass-through space, you
guarantee high visibility and engagement with sponsors.
2. Use a Sponsor Hallway or Room
If possible, route attendees through a separate room or hallway filled with sponsor
booths on their way to the main event room. This design ensures that every attendee
has to walk through the sponsor area, generating consistent foot traffic throughout the
day. It also gives sponsors an exclusive platform to showcase their offerings without
competing with the main stage or breakout sessions.
3. Strategically Place Break Items
Another smart tactic is to place high-traffic items such as coffee stations, snack tables,
or bars within or adjacent to the sponsor area. In the morning, attendees naturally
gravitate toward coffee; in the evening, a bar can draw people in. By placing these items
near sponsors, you create organic engagement opportunities.
4. Balance Flow and Functionality
While maximizing sponsor visibility is important, it’s equally crucial to maintain a smooth
flow for attendees. Avoid bottlenecks by ensuring that walkways are wide enough and
that sponsor booths are arranged in a way that encourages exploration without causing
congestion.
5. Enhance Sponsor Visibility with AV Solutions
Beyond physical placement, audiovisual enhancements can amplify sponsor presence.
Branded GOBOs, TVs displaying sponsor logos, and digital signage are all effective
ways to increase sponsor visibility and engagement. As an AV provider, we help our
clients implement these solutions to make their sponsors stand out.
Setting up your event space thoughtfully ensures that sponsors get the most bang for
their buck, attendees have a positive experience, and your event runs smoothly.
Whether it’s creating a dedicated sponsor room or enhancing visibility with AV solutions,
every detail counts.
If you’re planning a live event and want expert AV services to help you create the
perfect event environment, reach out to Summit Event Productions! We’ll work with you
to ensure your space is set up for maximum impact and sponsor satisfaction.